Elena acknowledges that her daughters make sacrifices, too, by being on the road with their parents.
“Sometimes they’re required to be in another room when I’m doing a podcast or they have to travel with us or be away from us when we’re doing what we’re doing,” she explains. “But they’ve also been indoctrinated into the fact that, look, we’re a team. This is what’s expected of you when we leave is to protect the Fort.”
Elena believes it’s important for her children to help out and to gain responsibility.
“Kids like anyone else need a purpose,” she notes. “A lot of time I feel like kids suffer from kind of feeling like they’re just existing until they get to be an adult and they don’t get to have freedom of choice or participation. Production work is the basis of morale, period.”
She gives her daughters “little purposes.” Scarlet, for example, is a baker and a chef. It gives her a sense of accomplishment and competence.
Life During Covid-19
Quarantine life has brought up many emotions for Elena and her family. “We’re extroverts. We love being with people. How do you deal with that?”
To make sure they keep a positive mindset, Elena has kept her daily habits in check.
“I make sure that my feet hit the ground whether I want to or not by 6:00 AM, and I carry myself out here and I make myself write on my men’s book,” she says.
“I do not like sitting still. I do not like writing. I did not like school. It’s like the last thing that I want to do, but my goal and my mission is to help these guys that I care about. And I think I have information, I think that maybe could help one or two of them.”
She drinks her gallon of water, takes her vitamins, and walks. Elena makes sure to write her to-do list each day and spend more time with her children.
Surrounding Yourself With The Right People
What’s great about building an empire, she says, is that her to-do list can also be checked off by others.
“I say, is this something that my executive assistant can help me with? If it is, I delegate it to her. I don’t have to be the hero, I don’t have to do it all myself. An empire will have to expand and you will have to have people help you. I have surrounded myself with people who genuinely want to help me.”
For women working on finding that close inner circle, Elena has some sage advice.
You must answer these questions:
• Are people actively interested in concern for the success of, of me? Am I actively concerned for the success of them?
• Do I believe in their products? Do they believe in my products? Can we depend on each other?
• Can we trust each other?
• Are my friends strong enough to bear the weight of something and me what are my empire and hold it up, right? Am I strong enough?
“Some people aren’t strong enough and that’s okay,” she notes. “You know we can come together at later times but I mean I need really strong people around me too to handle what goes on for all of us.”